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> Ace Company: Breadth or Depth Growth Strategy?

商品編號: W19421
出版日期: 2019/08/16
作者姓名:
Prashantham, Shameen;Ruan, Liyang;Li, Meng;Jing, Tianwei
商品類別: Other
商品規格: 13p

再版日期:
地域: China
產業: Information systems;Media & telecommunications
個案年度: 2017 -  

 


商品敘述:

Ace Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. However, the co-founders disagreed on the choice of growth strategy. One founder advocated extending Ace''s business to as many industrial scenarios and companies as possible, while the other founder was in favour of Ace focusing on and penetrating deeply into a few industries. The third founder was stuck in the middle and wanted to know which path they should choose. The authors Shameen Prashantham, Liyang Ruan and Meng Li are affiliated with China Europe International Business School.


涵蓋領域:

Growth strategy


相關資料:

Case Teaching Note, (W19422), 8p, by Shameen Prashantham, Liyang Ruan, Meng Li, Tianwei Jing