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商品編號： W19180 出版日期： 2019/04/30 作者姓名： Wei, William;Nie, Vicky;Zhang, Rongrong;Liu, Xuewei 商品類別： Other 商品規格： 13p 再版日期： 2021/03/30 地域： Canada;China 產業： Agriculture sector;Food industry 個案年度： 2016 -
商品敘述：
In 2016, the chief executive officer (CEO) of Feihe International Inc. (Feihe), the manufacturer of a leading infant formula brand in China, was considering whether his company should enter Canada. Although the company would be challenged by the Canadian dairy industry''s unique supply management system, Canada was eager to attract foreign investment and the CEO needed to overcome the intense domestic competition in China''s infant formula market. The CEO needed to decide on an integrated strategy to enter Canada. Should he pursue a greenfield strategy, an acquisition, or a joint venture? William Wei is affiliated with MacEwan University. Vicky Nie is affiliated with MacEwan University. Rongrong Zhang is affiliated with University of Alberta. Xuewei Liu is affiliated with .
涵蓋領域：
International business
相關資料：
Case Teaching Note, (W19181), 10p, by William Wei, Vicky Nie, Rongrong Zhang, Xuewei Liu
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