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商品編號： W19140 出版日期： 2019/04/12 作者姓名： Yu, Haitao;Arjalies, Diane-Laure 商品類別： Other 商品規格： 14p 再版日期： 地域： China 產業： Arts, entertainment & sports 個案年度： 2015 -
商品敘述：
Norlha Textiles was a yak wool enterprise located on the Tibetan Plateau in China. Founded in 2007, the company designed and produced yak wool textiles made by Tibetan nomads and sold globally to customers that included such luxury brands as Herm s, Louis Vuitton, and Yves Saint Laurent. In 2015, the company employed 120 local people, enabling them to adapt to the modern world while preserving their local traditions. Also in 2015, the local government invited the company to expand its model to another nomadic community on the Tibetan Plateau. Although this seemed to be a good opportunity to grow the company''s influence, the chief executive officer hesitated, reflecting on the pros and cons. Was such a partnership the right opportunity to grow the company?
涵蓋領域：
International Development;Social entrepreneurship;Sustainability
相關資料：
Case Teaching Note, (W19141), 11p, by Haitao Yu, Diane-Laure Arjalies
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