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商品編號： UV8303 出版日期： 2021/07/25 作者姓名： Venkatesan, Rajkumar;Kim, Tami 商品類別： Marketing 商品規格： 6p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
This set comprises six exercises: in each, a team of students must shop online for products to solve a particular problem. Problems range from outfitting a new apartment quickly to purchasing food for a festival to choosing car insurance. Students will experience a customer journey as they navigate shopping websites.
涵蓋領域：
Digital marketing;Marketing
相關資料：
Spreadsheet Supplement, (UV8304), 9p, by Rajkumar Venkatesan, Tami Kim
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