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> Ma Jun and the Institute of Public and Environmental Affairs (A)

商品編號: UV8005
出版日期: 2020/03/03
作者姓名:
Xiaojun, Qian;Jiang, Peng;Gentile, Mary
商品類別: Other
商品規格: 6p

再版日期:
地域: China
產業:
個案年度: -  

 


商品敘述:

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. After joining an international environmental consultancy firm, Ma Jun, a journalist in the People''s Republic of China, was increasingly interested in environmental issues. Wanting to do more than report on these issues, he started to consider founding a nongovernmental organization (NGO) focusing on environmental protection and relying on public participation to keep companies accountable. This idea became the Institute of Public and Environmental Affairs (IPE). In the course of establishing the IPE, Ma encountered so many crucial problems and challenges that he wondered if he could still go on, and how he could do so effectively.


涵蓋領域:

Business ethics;Disclosure;Environmental protection;Judgment;Leadership;Nongovernmental organizations;Pollution;Social responsibility;Sustainability


相關資料:

Case Teaching Note, (UV8006), 9p, by Qian Xiaojun, Peng Jiang, Mary Gentile