我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> CarMax: Driving What''s Possible

商品編號: UV7842
出版日期: 2019/08/26
作者姓名:
Nelson, Ryan;Wright, Ryan
商品類別: Other
商品規格: 14p

再版日期: 2019/08/26
地域:
產業: Automotive industry;Retail trade
個案年度: -  

 


商品敘述:

CarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer shopping behavior, and technological advancements in electric cars, autonomous vehicles, and ride-sharing platforms. In order to maintain its dominant position in the used-car marketplace, CarMax must continue to evolve from a traditional brick-and-mortar model marked by legacy corporate practices (such as annual roadmaps and budget cycles) to a product-focused, omnichannel experience that delivers significant value to its customers.


涵蓋領域:

Business models;Design thinking;Disruptive innovation;Product management;Project management


相關資料:

Case Teaching Note, (UV7843), 10p, by Ryan Nelson, Ryan Wright, Tyler Walker;
Spreadsheet Supplement, (UV7844), 25p, by Ryan Nelson, Ryan Wright