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商品編號: UV7842 出版日期: 2019/08/26 作者姓名: Nelson, Ryan;Wright, Ryan 商品類別: Other 商品規格: 14p 再版日期: 2019/08/26 地域: 產業: Automotive industry;Retail trade 個案年度: -
商品敘述:
CarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer shopping behavior, and technological advancements in electric cars, autonomous vehicles, and ride-sharing platforms. In order to maintain its dominant position in the used-car marketplace, CarMax must continue to evolve from a traditional brick-and-mortar model marked by legacy corporate practices (such as annual roadmaps and budget cycles) to a product-focused, omnichannel experience that delivers significant value to its customers.
涵蓋領域:
Business models;Design thinking;Disruptive innovation;Product management;Project management
相關資料:
Case Teaching Note, (UV7843), 10p, by Ryan Nelson, Ryan Wright, Tyler Walker;Spreadsheet Supplement, (UV7844), 25p, by Ryan Nelson, Ryan Wright
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