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> Swatch Group and Francogeddon

商品編號: UV7626
出版日期: 2018/10/29
作者姓名:
Walsh, Kieran J.
商品類別: Other
商品規格: 13p

再版日期:
地域: Europe
產業:
個案年度: -  

 


商品敘述:

This case illustrates how exchange rate shocks affect international businesses. The focus is on one recent stark example: the effect on Swatch Group of the Swiss National Bank''s January 2015 decision to end its policy of putting a ceiling on the euro/Swiss franc exchange rate. It is useful for an introductory class that defines different exchange rate concepts, illustrates why managers should care about exchange rates, and motivates/previews the study of the macroeconomics of exchange rates, capital flows, and monetary policy. This case is appropriate for use in a first-year MBA course that deals with international economics or finance, though it is written to be standalone and thus could also be employed in an advanced undergraduate or master''s level course on international macroeconomics or finance.


涵蓋領域:

Capital flows;Exchange rates;International finances;Macroeconomics


相關資料:

Case Teaching Note, (UV7627), 7p, by Kieran J. Walsh;
Spreadsheet Supplement, (UV7628), 0p, by Kieran J. Walsh