[ Tips ] 一分鐘使用導覽
商品編號： UV7031 出版日期： 2014/03/07 作者姓名： Venkatesan, Rajkumar;Gibbs, Shea 商品類別： Marketing 商品規格： 10p 再版日期： 2018/10/02 地域： 產業： Beverages;Food;Restaurants 個案年度： -
商品敘述：
This case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team wanted to gain a better sense of who were Sticks'' customers, which location would attract the best customers, and how to best connect with customers. An opportunity to gather survey data presented itself. Would the demographic and psychographic assumptions the team had gathered from talking to people in stores align with the survey answers? And what would the data suggest about where to locate new stores and about what marketing channels and messages to use to promote them?
涵蓋領域：
Advertising;Expansion;Marketing;Polls & surveys
相關資料：
Case Teaching Note, (UV7034), 15p, by Rajkumar Venkatesan;Spreadsheet Supplement, (UV7035), 0p, by Rajkumar Venkatesan
哪些人也有訂購？