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商品編號： UV5276 出版日期： 2010/04/19 作者姓名： Freeman, R. Edward;Fritz, Jacki;Mead, Jenny 商品類別： Marketing 商品規格： 5p 再版日期： 2018/11/19 地域： 產業： 個案年度： -
商品敘述：
Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the half-truth," "creative interview tactics," and "truthfully representing your company," among others), explore the ethical implications of decision making in the marketing arena.
涵蓋領域：
Business ethics;Consumer marketing;Entrepreneurship;Leadership;Marketing;Pricing
相關資料：
Case Teaching Note, (UV5277), 7p, by R. Edward Freeman, Jacki Fritz, Jenny Mead
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