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商品編號： UV0900 出版日期： 2007/11/15 作者姓名： Chao, Raul;Kavadias, Stylianos 商品類別： Operations management 商品規格： 13p 再版日期： 2019/08/23 地域： 產業： 個案年度： -
商品敘述：
United Beverages'' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty as well as resource allocation issues as they define the new product-development strategy for United Beverages.
涵蓋領域：
New product marketing;Operations and processes;Product development;Product introduction;Product portfolio management;Product positioning;Strategy
相關資料：
Case Teaching Note, (UV7836), 7p, by Raul Chao, Rebecca Goldberg;Spreadsheet Supplement, (UV7837), 22p, by Raul Chao;Spreadsheet Supplement, (UV7838), 0p, by Raul Chao
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