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商品編號： SPM57 出版日期： 2020/02/28 作者姓名： Foster, George;van der Wal, Cor 商品類別： Marketing 商品規格： 32p 再版日期： 地域： United Kingdom;United States 產業： Arts, entertainment & sports;Golf;Media;Sports 個案年度： -
商品敘述：
Topgolf started with the simple concept that it was time to rethink the "joyless mud fields" of golf-and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company''s first facility, opened in 2000 northwest of central London. Topgolf differentiated itself from traditional driving ranges by offering covered bays, multiple screens, patios and caf s-in addition to new golf accuracy challenges based on scoring tied to technology, and a broader entertainment model.
涵蓋領域：
Business marketing;Business models;Creativity;Disruptive innovation;Expansion;Implementing strategy;Information age;Innovation;Market entry;Strategic thinking
相關資料：
Case Teaching Note, (SPM57T), 35p, by George Foster, Cor van der Wal
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