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商品編號: SMU948 出版日期: 2021/05/26 作者姓名: Wong, Yuet Nan;Hoe, Siu Loon;Ang, Jovina 商品類別: Other 商品規格: 10p 再版日期: 地域: Singapore 產業: Information technology industry 個案年度: -
商品敘述:
This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and Agile methodology. It can be used to develop digital products and solutions in the private and public sectors. There are four distinct stages that correspond to cases A, B, C and D respectively. And there are supporting videos for this case. Case A: How Abhilash created the Bus Uncle chatbot and then rapidly re-architected it to scale after the chatbot went viral. Case B: How Abhilash started monetising the Bus Uncle chatbot through conversational advertising. Case C: How Abhilash built a chatbot agency to develop and implement chatbots for other organisations. Case D: How Abhilash created a chatbots-as-a-service platform called BotDistrikt to scale the chatbot business further.
涵蓋領域:
Agile project management;Design thinking;Digital transformation;Experimentation
相關資料:
Case Teaching Note, (SMU952), 17p, by Yuet Nan Wong, Siu Loon Hoe, Jovina Ang
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