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> Michelin Group: Embracing Culture While Adapting to Change

商品編號: SM315
出版日期: 2019/01/09
作者姓名:
Siegel, Robert;Hornblower, Jocelyn
商品類別: Service management
商品規格: 18p

再版日期:
地域: Europe;France;United States
產業: Manufacturing
個案年度: -  

 


商品敘述:

SM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how to maintain the company''s relevance and competitiveness in a changing global marketplace, particularly as customer needs and expectations around service were becoming more specific and demanding. Given that Michelin was a large French company with a long operating history, Menegaux and others pondered what would the best approach be to implementing changes throughout the company to adapt to a more digital and customer-centric business landscape while still preserving and embracing the company''s rich culture and proud history. One necessary element was the need to hire more "entrepreneurial" talent from outside the company (as opposed to the company''s tendency to promote from within) in order to pursue several initiatives outside, but still related to, the core tire business.


涵蓋領域:

Acquisition;Customer service;Disintermediation;Entrepreneurship;Growth;Organizational culture;Reorganization


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