我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Hola, Bandida: Launching a Socially Responsible Beverage Brand

商品編號: SCG586
出版日期: 2021/07/07
作者姓名:
Rindova, Violina;Castillo, Rebecca;Lanfranki, Katie;Monroe, Allison
商品類別: Entrepreneurship
商品規格: 19p

再版日期:
地域: New York;United States
產業: Food and beverage sector
個案年度: -  

 


商品敘述:

Megan M za is a half-Mexican female entrepreneur who quit her high-paying job in marketing to launch Bandida, a cold-brew horchata beverage brand. As a social enterprise, Bandida aims to manufacture its product using only partners that are women and people of color. M za soon struggles with issues of cultural identity and ponders whether she can launch her product if she hasn''t met all of her social goals. As M za strategizes how to break into the saturated and competitive beverage industry, she must determine how to extend Bandida''s shelf-life and manufacture it in larger quantities.


涵蓋領域:

Social entrepreneurship;Scaling entrepreneurial ventures;Entrepreneurs and founders;Decision making and problem solving;Market positioning;Market analysis;Personal purpose and values;Consumer behavior


相關資料:

Case Teaching Note, (SCG886), 5p, by Violina Rindova, Rebecca Castillo