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商品編號： SCG566 出版日期： 2020/01/20 作者姓名： Lubinski, Christina;Viebig, Christoph 商品類別： Entrepreneurship 商品規格： 14p 再版日期： 地域： New York;United States 產業： Automobiles;Manufacturing 個案年度： -
商品敘述：
Electric vehicles have been "the next big trend" for more than 100 years. The first commercially viable electric car was available in the 1890s but failed to become the dominant design. The case chronicles the development of the Electric Vehicle Company (EVC), founded in 1896, which by the turn of the century was the largest manufacturer and user of electric vehicles in the United States. Students evaluate the competition between the three different available engine technologies (gas, electric and steam) and their value propositions. Applying the Business Model Canvas, they explore the misfit between the immature technology and the ambitious sales strategy of EVC. The case guides students in designing a turnaround plan, which addresses many of the challenges that electric car companies, such as Tesla, struggle with today.
涵蓋領域：
Business history;Business model generation;Business model innovation;Business plans;Competition;History of capitalism;Startup;Value proposition
相關資料：
Case Teaching Note, (SCG866), 11p, by Christina Lubinski, Christoph Viebig
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