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> Gramophone: Reimagining Music

商品編號: SCG557
出版日期: 2019/11/05
作者姓名:
Lubinski, Christina
商品類別: Entrepreneurship
商品規格: 16p

再版日期:
地域: Canada;India;United States
產業: Film & music industries;Media & telecommunications;Technology
個案年度: -  

 


商品敘述:

The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.


涵蓋領域:

Business history;Entering foreign markets;Entrepreneurial management;Entrepreneurship;Innovation focused strategy;International business;International entrepreneurship;National differences;Types of entrepreneurship


相關資料:

Case Teaching Note, (SCG857), 17p, by Christina Lubinski