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商品編號: S22062 出版日期: 2022/11/01 作者姓名: Martin, Roger L.;Reeves, Martin 商品類別: Other 商品規格: 7p 再版日期: 地域: 產業: 個案年度: -
商品敘述:
The assumption that business and politics can and even should be kept separate is no longer realistic, the authors write, and messaging from the corporate affairs department is insufficient to defuse political issues when they arise. Delta''s troubles in Georgia and Disney''s in Florida are among the examples they cite. To make and implement the best strategic choices in this environment, leaders will have to: (1) develop robust principles to guide strategic choices; (2) address ethical issues early; (3) consistently communicate and implement their choices; (4) engage with and beyond the industry to shape the context; and (5) learn from mistakes to make better choices in the future.
涵蓋領域:
Business ethics;Corporate communications;Leadership and managing people;Politics;Strategy
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