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商品編號： R2203H 出版日期： 2022/05/01 作者姓名： Senn, Christoph 商品類別： Other 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The triple fit canvas is a sales framework designed to facilitate collaborative value creation between sellers and buyers. Inspired by the Blue Ocean Strategy canvas developed by Chan Kim and Renee Mauborgne and the business model canvas developed by Alexander Osterwalder and Yves Pigneur, the triple fit canvas is both a diagnostic and an action framework. It extends a limited, product-centric view to a broader, customer-centric perspective. It shifts the focus from selling existing products and services to helping create new ones. In this article the author details the key components of the triple fit canvas and describes how companies such as BMW, Konica Minolta, and GAP have benefited from it.
涵蓋領域：
Business models;Collaboration and teams;Customer-centricity;Sales;Sales and marketing;Value creation
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