商品敘述：

Traditionally, the most reliable way for a firm to find its next wave of growth was to apply the capabilities of its core business in an adjacent market. But recently a new pattern has begun to emerge. More firms are learning the art of building large second cores--what Bain''s Zook and Allen call "engine twos." Given that in the past five years, 60% of big public companies have seen their growth stall out or stagnate--often because of technological disruption--finding an engine two has become increasingly imperative. What does it entail? Successful engine twos have four factors in common. They target markets where the profit pool is sizable and growing or shifting, as Amazon''s cloud computing business did. They have a differentiated competitive advantage, which is often built up through acquisitions, as happened at Disney+. They adopt entrepreneurial approaches, like Bradesco''s digital unit, Next, and leverage the scale and assets of the original core, as the industrial cleaning company Ecolab''s new water-purification business did. In combination these four elements magnify one another''s effects, often creating businesses that have much greater potential than firms'' original cores.

涵蓋領域：

Business plans;Competitive strategy;Emerging markets;Entrepreneurial business strategy;Entrepreneurship;Growth strategy;Strategy

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