商品敘述：

To create long-term value, corporate boards must focus on managing talent, strategy, and risk. But they also have to satisfy their shareholders, who often have competing demands. Activists, for example, might press for short-term profits, while index funds and other long-term shareholders are more concerned with the company''s longevity. Drawing on years of work with boards, top executives, and the investment community and on interviews with the heads of public and private companies and investment firms, the authors offer a playbook for managing stakeholder relationships productively. They argue that regular, open communication is key; whether aligned with or hostile to the board''s long-term objectives, investors often have valuable information about a company and its competitors and can be a source of fresh ideas. The authors provide guidance on how and when to meet with investors, how to get useful feedback, how to understand what each type of investor is looking for, and how to anticipate and ward off activist attacks. Although the advice is directed at board members, the insights will be valuable to CEOs, other members of the senior management team, and large shareholders as well.

涵蓋領域：

Boards;Business communication;Business intelligence;Corporate communications;Corporate governance;Shareholder relations;Stakeholder relations

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