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商品編號： R2005P 出版日期： 2020/09/01 作者姓名： Kehoe, Jeff 商品類別： General management 商品規格： 3p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Since Donald Trump took office in January 2017, he has issued tens of thousands of tweets--some positive, some angry, some serious, some bonkers. Invariably, the media reacts, as do we, the public. This may seem like a dynamic peculiar to our current moment, but while the technology is relatively new, the underlying human story is as old as the Republic. We U.S. citizens are obsessed with our presidents--always have been. But that''s only part of the picture. What often escapes notice is presidents'' equally intense obsession with how they are viewed by the citizenry and their unrelenting efforts to influence public opinion, working both through the press--from the 18th-century broadsheet to social media--and around it.
涵蓋領域：
Interpersonal communication;Politics;Power and influence;Social media
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