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商品編號： R1906X 出版日期： 2019/11/01 作者姓名： Greathead, Simon 商品類別： Other 商品規格： 6p 再版日期： 地域： 產業： Recreation and fitness industry 個案年度： -
商品敘述：
The CEO of a climbing-gym chain whose UK locations are faltering must decide whether to press on or pull back from his international growth plans. This fictional case study by Simon Greathead features expert commentary by Anthony Geisler and David Spigner. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1906Z. The complete case study and commentary is reprint R1906M.
涵蓋領域：
Business expansion;Competitive forces;Growth strategy;International business
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