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商品編號： R1006Z 出版日期： 2010/06/01 作者姓名： Raggio, Randle D. 商品類別： Other 商品規格： 3p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Each year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that''s popular with everyone and in line with the company''s mission. This year, though, the CEO''s nine-year-old daughter has been diagnosed with Batten disease, and that''s all he can think about. For the next fiscal year, he''d like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the case, wonders if the effort is more personal crusade than corporate social responsibility. Is it ethical for the CEO to ask employees to share in his family''s struggle? Two experts comment on this fictional case study in R1006L and R1006Z. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R1006X. The complete case study and commentary is Reprint R1006L.
涵蓋領域：
Business law and ethics;Corporate social responsibility;Executives
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