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商品編號： NTU300 出版日期： 2021/05/27 作者姓名： Kang, Eugene;Loo, Jun Xian;Yong, Jie Ying 商品類別： Other 商品規格： 21p 再版日期： 地域： 產業： Food industry;Retail trade 個案年度： -
商品敘述：
BreadTalk Group, based in Singapore, has grown into a food and beverage powerhouse in the region. Mention BreadTalk and images of delicious, fluffy bread with unorthodox designs and creative names comes to mind. Despite its successes, BreadTalk is experiencing a period of stagnation and underperformance in its key markets. How can BreadTalk Group improve the competitiveness of its BreadTalk brand in Singapore and China? What key factors should BreadTalk consider when prioritising which international markets to allocate more resources to? This case challenges readers to assess the external environment and capabilities of BreadTalk to recommend strategic actions to improve performance.
涵蓋領域：
Competitive strategy;Customer-centricity;Growth strategy;Market segmentation;SWOT analysis;Strategy formulation;International business
相關資料：
Case Teaching Note, (NTU301), 18p, by Eugene Kang, Yang Dingg
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