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商品編號： NA0737 出版日期： 2022/03/31 作者姓名： Allen, Douglas B;Zinnoury, Vijaya L;Webb, Jenna 商品類別： Entrepreneurship 商品規格： 12p 再版日期： 地域： China 產業： Restaurants and food service industry 個案年度： -
商品敘述：
With a passion for coffee inspired by her experience overseas, Grace enrolled in a coffee school to learn how to roast her own coffee. With the business skills she had obtained during her MBA program, Grace, along with two partners (Mr. Wang from Beijing and Chester Shen from Shanghai), was exploring the possibility of opening a coffee shop in Shanghai in 2014. This case gives students the opportunity to evaluate Grace''s entrepreneurial intentions, capabilities, and passion in addition to assessing competitive conditions in the coffee industry in China and make a recommendation to the protagonist regarding her proposed caf in Xujiahui mall location.
涵蓋領域：
Start-ups
相關資料：
Case Teaching Note, (NA0738), 14p, by Douglas B Allen, Vijaya L Zinnoury, Jenna Webb
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