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商品編號： IN1808 出版日期： 2021/12/15 作者姓名： Chen, Guoli;Zhang, Frank;Chen, Michelle 商品類別： Other 商品規格： 12p 再版日期： 地域： Asia;China 產業： Agriculture sector 個案年度： -
商品敘述：
China''s agricultural sector is undergoing rapid transformation, but with growth come serious problems such as labor shortages, soil compacted by machinery, and chemicals (pesticides) that pollute the earth. In parallel, therefore, a major technological transformation is underway. The case follows JIFEI (XAG) Technology as it pivots from making consumer drones to agriculture drones, eventually becoming an agriculture tech company. It describes the automation and digitalization of the agriculture sector in China using JIFEI as an illustration of value innovation, penetration of the agricultural market, and a shift in core competences.
涵蓋領域：
Automation;Core competencies;Entrepreneurship;Innovation;Pivots;Start-ups;Strategy;Technology and analytics
相關資料：
Case Teaching Note, (IN1809), 7p, by Guoli Chen, Frank Zhang, Michelle Chen
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