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商品編號： IN1763 出版日期： 2021/05/26 作者姓名： Dubois, David 商品類別： Marketing 商品規格： 11p 再版日期： 地域： South America 產業： Financial service sector 個案年度： -
商品敘述：
Uala''s bold "tech-and-touch" strategy brought 2.7 million new customers - 1 out of 20 people in Argentina - into banking in less than four years (2017-21). Readers step into the shoes of CEO Pierpaolo Barbieri as he begins by (1) uncovering pain points and untapped needs in banking in Argentina through digital analytics, (2) transforming his insights into a clever tech-and-touch strategy combining physical (prepaid card) and digital aspects powered by a mobile app. Having achieved massive success onboarding unbanked customers in Argentina, Uala must craft a strategic response to new competition from online banks and digital "Goliaths" such as Mercado Pago (finance arm of Mercado Libre, the ''Amazon of Latin America'').
涵蓋領域：
Banks and banking;Big data;Business models;Finance and investing;Fintech;Marketing analytics;Marketing strategy
相關資料：
Case Teaching Note, (IN1764), 15p, by David Dubois;Spreadsheet Supplement, (IN1765), 40p, by David Dubois
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