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> EMMA Safety Footwear (A): Designing a Circular Shoe

商品編號: IN1726
出版日期: 2021/03/08
作者姓名:
Calmon, Andre;Van Wassenhove, Luk;Carrick, Anne-Marie;Huang, Anne Nai-Tien
商品類別: Other
商品規格: 20p

再版日期:
地域: Europe
產業:
個案年度: -  

 


商品敘述:

Tom Hermans, CEO of EMMA Safety Footwear, is excited about the idea of developing the world''s first circular safety shoe - one that adheres to the cradle-to-cradle design principles. This could be a transformational strategy, differentiating EMMA from the crowded safety shoe market in Europe and extending a long tradition of social responsibility since its establishment in 1931. Careful consideration and research are required because this would impact almost every aspect of EMMA''s operation - the business model, internal operations, the global supply chain, and the company culture. Questions remain about whether this is the best way to differentiate EMMA. What kind of change management would EMMA and its suppliers need to deploy the circular initiative? How could the business model be reinvented to capture the economic benefits of circular shoes? Can Tom and his team push through this drastic change in a conservative company in a conservative market?


涵蓋領域:

Change management;Corporate social responsibility;Environmental sustainability;Supply chain management;Waste management and recycling


相關資料:

Case Teaching Note, (IN1728), 8p, by Luk Van Wassenhove, Anne Nai-Tien Huang