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商品編號： IN1601 出版日期： 2019/07/26 作者姓名： De Haas, Joost;Val, Esther;Carrick, Anne-Marie 商品類別： Entrepreneurship 商品規格： 17p 再版日期： 地域： Europe 產業： Regulation 個案年度： -
商品敘述：
The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a 600 million fine from the European Union. The Soci t Nationale Maritime Corse M diterran e (SNCM) was sinking under the weight of French blockades and belligerent unions. Ferries were hijacked and a million people took to the streets to protest against potential job losses, disrupting passenger services to/from Corsica at the peak of the summer season. In May 2014, Guillaume de Feydeau was appointed CEO to devise a turnaround plan to save the former state-owned company from bankruptcy. The new management team not only had to master the political and social intricacies of the situation, but time was of the essence: the majority shareholder wanted out and cash was running dangerously low.
涵蓋領域：
Bankruptcy;European Union;Governmental aid;Local government;Restructuring;Turnarounds
相關資料：
Case Teaching Note, (IN1602), 12p, by Joost De Haas, Esther Val, Anne-Marie Carrick
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