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商品編號： IN1520 出版日期： 2018/06/27 作者姓名： Kachan, Katia;Monteiro, Felipe L 商品類別： Other 商品規格： 32p 再版日期： 2019/07/01 地域： Middle East 產業： Apparel 個案年度： -
商品敘述：
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online. In 2018, FFWD''s co-founder, Ramzi Nakad, has to decide whether to continue the B2B+B2C event showcasing emerging brands in Dubai Design District, or create a digital fashion platform to sell direct-to-customers and give brands instant international exposure and access to e-commerce without the high costs of runway shows. The case asks to what extent the global fashion industry is ripe for digital disruption.
涵蓋領域：
Emerging markets;Entrepreneurship;International management;Strategy
相關資料：
Case Teaching Note, (IN1521), 31p, by Katia Kachan, Felipe L Monteiro
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