我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Sri Sri Tattva: Diversification and Expansion Spree

商品編號: IMD970
出版日期: 2019/05/07
作者姓名:
Turpin, Dominique;Puri, Sandeep;Qamar, Anam;Hayati, Babak
商品類別: Marketing
商品規格: 16p

再版日期:
地域: Asia;India
產業: Retail & Consumer Goods
個案年度: 2018 -  

 


商品敘述:

In mid-2018 Sri Sri Tattva (SST), an Indian fast-moving consumer goods company (FMCG) company was planning to launch 1,000 exclusive stores across the country. Some 600 of these stores were expected to be operational by March 2019. The company had also announced its intention to enter 30 new countries, with a particular focus on Latin America, including Brazil and Argentina. The company leveraged, to a certain extent, the popularity and mass influence of its founder Sri Sri. With its wide range of ayurvedic and organic product categories, SST was poised to challenge established players such as Patanjali, Dabur, Hindustan Unilever, Emami and Himalaya in the FMCG market.


涵蓋領域:

Distribution;Marketing


相關資料:

Case Teaching Note, (IMD971), 14p, by Dominique Turpin, Sandeep Puri, Anam Qamar, Babak Hayati