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商品編號： IMD737 出版日期： 2014/05/09 作者姓名： Ulaga, Wolfgang;Eckardt, Anna 商品類別： Other 商品規格： 2p 再版日期： 2021/03/30 地域： France 產業： Publishing industry 個案年度： -
商品敘述：
Julien Levy, the case protagonist, is product manager at SOTARG France in charge of printers and related accessories. SOTARG is an international manufacturer of printers, print-related products and other electronic devices. He has been approached by a direct marketing firm offering its services in developing and implementing a sales promotion campaign to help boost SOTARG''s end-of-year sales. The suggestion is to launch an in-store promotional campaign in 10 hypermarkets at a certain price per day per booth. Julien is interested, but has to evaluate how many new customers the campaign must generate in order to break even on the cost of the promotion or even be financially more interesting.
涵蓋領域：
Sales promotions;Marketing;Advertising campaigns
相關資料：
Case Teaching Note, (IMD738), 4p, by Wolfgang Ulaga, Anna Eckardt
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