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商品編號： IMD069 出版日期： 1990/01/01 作者姓名： Vandermerwe, Sandra;Taishoff, Marika 商品類別： Other 商品規格： 24p 再版日期： 2003/02/17 地域： Sweden 產業： Bearings 個案年度： 1986 - 1989
商品敘述：
SKF, the world''s largest bearing manufacturer, decided in 1987 to change its focus significantly. Although the Swedish company was still No. 1 in the field, its profitability and return on assets had been going flat since 1985. To remain the industry leader, the company had to give customers what they wanted, not simply what the firm manufactured. Goran Malm was appointed to implement the change process within SKF.
涵蓋領域：
Reorganization;Change management;Market segmentation;Organizational change;Manufacturing
相關資料：
Case Teaching Note, (IMD070), 7p, by Sandra Vandermerwe
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