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商品編號： IMD064 出版日期： 1990/01/01 作者姓名： Vandermerwe, Sandra;Taishoff, Marika 商品類別： Other 商品規格： 11p 再版日期： 2013/03/20 地域： Sweden 產業： Bearings 個案年度： 1986 - 1989
商品敘述：
Shortly after accepting the offer to become CEO of the newly created SKF Bearings Services in 1987, Goran Malm, long a proponent of market-driven change at SKF, defined his mission: trouble-free operations. Rather than simply make and sell bearings, which SKF, the world''s largest bearing company, had excelled at, SKF Bearing Services was to offer customers solutions. Quickly selecting his key team members, Malm set about instituting a market-driven approach throughout his division, which was responsible for handling the vehicle and industrial aftermarket. Push through distributors and pull through advertising and the creation of maintenance support centers, which he called service factories, were key to implementing the change process.
涵蓋領域：
Change management;Manufacturing;Market segmentation;Organizational change;Reorganization
相關資料：
Case Teaching Note, (IMD066), 8p, by Sandra Vandermerwe
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