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商品編號： IMD063 出版日期： 1990/01/01 作者姓名： Vandermerwe, Sandra;Taishoff, Marika 商品類別： Other 商品規格： 11p 再版日期： 2013/03/20 地域： Sweden 產業： Machinery and equipment industry 個案年度： 1986 - 1989
商品敘述：
In the spring of 1987, Mauritz Sahlin, CEO of SKF, the world''s largest bearing company, decided to transform the company to improve profitability and return on assets. Production had already been rationalized and was fully automated, leaving little room for savings. Neither could R&D expenditures be cut, given the company''s reputation for technological prowess and quality standards. The only viable long-term solution was to change the strategic orientation of SKF from the production line to the market, which would now be segmented into the before market and aftermarket. The plan required a complex reorganization of the company with far-reaching consequences throughout the organization, but there was no other option. Intended to be the springboard to a new SKF market culture, SKF Bearing Services was created, and Goran Malm was asked to be its CEO. A 1995 and 1997 ECCH award winner.
涵蓋領域：
Organizational transformation;Change management;Market segmentation;Organizational change;Manufacturing processes
相關資料：
Case Teaching Note, (IMD066), 8p, by Sandra Vandermerwe
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