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商品編號: IMB905 出版日期: 2021/12/09 作者姓名: S, Karthika A;R, Srinivasan 商品類別: Other 商品規格: 20p 再版日期: 地域: 產業: Media industry 個案年度: -
商品敘述:
The case traces the digital journey of the Vikatan Group, a Tamil media conglomerate in India. The case can be used to build a process-based framework for ensuring organizational longevity, especially when the environment is dynamic. Vikatan faced a continuous onslaught of technological changes which at first sight are peripheral to the magazine publishing industry. However, these digital disruptions later became the defining media for news and entertainment. Vikatan made some decisions early on to follow where its customers went. It encouraged low stakes experiments with new technology. It ensured that the top management was open to inputs from the successes/failures of the experiments. Finally, it built flexibility into its organizational core to ensure that it successfully overcame the digital disruptions. The case provides the facts of this digital journey and helps the student identify how organizational longevity can be built into the firm through conscious strategic decision making.
涵蓋領域:
Environmental analysis;Experimentation;Strategy
相關資料:
Case Teaching Note, (IMB906), 10p, by Karthika A S, Srinivasan R
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