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 您所選取的商品項目

> Balaji Telefilms Limited

商品編號: IMB787
出版日期: 2019/10/01
作者姓名:
Khanna, Bharat;Bobba, Nitin;Yayavaram, Sai
商品類別: Other
商品規格: 29p

再版日期:
地域: India
產業: Broadcasting and streaming media industry;Film and video industry
個案年度: -  

 


商品敘述:

Balaji is currently active in three businesses: TV content, film production and video-on-demand (VOD) services. Started by Ekta Kapoor and her family in 1994, the company tasted its first major success in 2000 with the TV series Kyunki Saas Bhi Kabhi Bahu Thi. This was followed by several other hit TV shows, which earned Ekta Kapoor the moniker "Czarina of Indian TV". The company formally entered the film business in 2007 and has had mixed success since then. The 2008 great recession dented the revenues and profits of the company, but both revenues and profits have recovered in the TV content business. The film business has continued its up-and-down trajectory raising questions on whether Balaji should continue to be in the film business. While there are some similarities between the TV and film business, there are some important differences as well. This raises the important question of whether Balaji can succeed in both TV and films. A major trend in the media and entertainment over the last few years that complicates this question is digitization and the rise of VOD services. Balaji entered this segment in April 2017 with the launch of its ALTBalaji platform. While Balaji can transfer its skills at storytelling and industrialized creativity to digital content, it is not clear how Balaji can compete against giants such as Amazon, Netflix, and Hotstar. The case ends with a discussion of the strategic decisions that Balaji has to make with respect to its digital offerings: Should it stick to producing content or should it own the platform as well? What should be its revenue model? The question of whether Balaji should exit the film business remains.


涵蓋領域:

Competitive strategy;Digital transformation;Diversification;Information systems


相關資料:

, (IMB788), 27p, by Bharat Khanna, Nitin Bobba, Sai Yayavaram