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Bhagavatula, Suresh;Iyer, Deepa;Rao, Menaka
Administrative, support, waste management & remediation services;Administrative, support, waste management & remediation services
The case follows social entrepreneur Wilma Rodriguez''s journey of three decades as she creates and grows Saahas Zero Waste. Wilma wants to address the social issue and seeks various forms of solutioning, partnership, and organizational structure to take advantage of whatever opportunities arise along the way. The case spotlights Saahas when it faces the challenges of increasing scale as part of achieving product market fit. Saahas delivers value that cannot easily be quantified, to first-time large customers who do not understand the quantum and impact of the waste they generate. Saahas needs to communicate the value it delivers. It also needs to determine how to scale further.
Case Teaching Note, (IMB776), 12p, by Suresh Bhagavatula, Deepa Iyer, Menaka Rao