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商品編號： HEC321 出版日期： 2022/06/01 作者姓名： Hombourger-Bares, Sabrina;Bares, Franck;Vaillancourt, Raphael 商品類別： Entrepreneurship 商品規格： 16p 再版日期： 地域： Canada 產業： Retail and consumer goods 個案年度： -
商品敘述：
Founded in Montreal in 2015 by three friends, Poches & Fils enjoyed huge success from the beginning, fuelled largely by its quirky and humorous positioning in the highly competitive fashion industry. Initially marketed directly on the Web, the brand has been on the shelves of Quebec retailers since 2016. Its distribution partnerships generated sustained revenue growth until 2017, prompting the company to diversify its offering and attempt internationalization. However, eroding margins and declining sales in 2018 and 2019 imposed some tough decisions. The following year would be pivotal: Poches & Fils had to strengthen its profitability and increase its online sales. Questions arose: How could the partners jumpstart the growth of this DNVB? How could P&F do better? Which performance indicators should it use?
涵蓋領域：
Business models;Digital marketing;Entrepreneurship;Vertical integration
相關資料：
, (HEC322), p, by Sabrina Hombourger-Bares, Franck Bares, Raphael Vaillancourt
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