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商品編號： H07861 出版日期： 2022/09/19 作者姓名： Ramdas, Tejas;Sadun, Raffaella;Bloom, Nicholas 商品類別： General management 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
How has HBR''s approach to covering management topics over the past century changed? And what can these changes tell us about the evolving nature of the challenges faced by managers? The authors analyzed every article HBR published from 1922 to 2021. They found an early preponderance of language relating to finance & accounting and operations, followed by a steady and gradual decline; a steady and substantial increase in language relating to strategy and marketing; and a persistent and substantial share of language relating to organizations and human resources. The findings suggest that HBR has gradually shifted its focus away from the tangible aspects of management, such as how to allocate financial resources or organize production, and toward the intangible ones, such as how to build a sustainable strategy or develop a valuable customer experience.
涵蓋領域：
Marketing;Corporate finance;Strategy;Operations strategy;Human resource management;Business history
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