[ Tips ] 一分鐘使用導覽
商品編號: F2001B 出版日期: 2020/01/01 作者姓名: Oswald, Andrew J;Torres, Nicole 商品類別: Marketing 商品規格: 3p 再版日期: 地域: 產業: 個案年度: -
商品敘述:
Ads tell us about attractive new offerings we might want to try. But it could be they also make us feel discontent with what we currently have--and diminish our sense of well-being in the process. When researchers looked at survey data on the life satisfaction of nearly a million people in 27 European countries and compared it with the annual ad spending in those nations, they found an inverse relationship between the two. When ad spending went up, national happiness went down.
涵蓋領域:
Advertising;Market research;Psychology and neuroscience;Statistical analysis
相關資料:
哪些人也有訂購?