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商品編號： E654 出版日期： 2019/04/16 作者姓名： Siegel, Robert E.;Orleans, Amadeus 商品類別： General management 商品規格： 15p 再版日期： 地域： United States 產業： Technology 個案年度： -
商品敘述：
The unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state of emotional shock, the team was forced to find answers to complex strategic questions, navigate a convoluted process of CEO succession and, ultimately, reinvent the company. Over three years later, the company was starting a new chapter with an IPO, and faced a mix of old and new challenges, including reinventing its product portfolio and brand; expanding internationally; attracting a larger share of large clients-the "Enterprise" customers; navigating an ever-changing competitive landscape; and incorporating new technological innovations such as artificial intelligence (AI) and machine learning. The company had come a long way-that was unquestionable-but there were still obstacles ahead.
涵蓋領域：
Leadership;Leadership transitions;Polls & surveys;Startup;Strategy
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