商品敘述：

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 9, the authors discuss how to measure the value of internal communication. They write that internal communication can be measured at the outputs, outtakes, outcomes, and business impact levels and that both quantitative and qualitative research methods can be used to gather data. "Big data" analytics can be used to determine correlative relationships and improve communication practices.

涵蓋領域：

Business communication;Communication;Communication in organizations;Communication strategy;Employee engagement;Ethics;Internal communication;Organizational behavior;Stakeholders

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