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商品編號： BAB487 出版日期： 2021/07/31 作者姓名： Zacharakis, Andrew;Shafran, Steve 商品類別： Entrepreneurship 商品規格： 11p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The Auction Mobility case covers the founding of, and raising capital for, a new venture in the app industry. Doug Brenhouse and Jeremy Paradise (founders) launch a business to bring auctions to cell phones. Initially, they conceived of a peer-to-peer platform (meaning users would put items up for auctions, targeting other users), but eventually found that an enterprise solution to existing auction houses was a better opportunity. As the company evolves, it goes through multiple rounds of fundraising. As the case closes, Auction Mobility is considering whether to sell the company or keep growing it with a IPO as a future goal.
涵蓋領域：
Entrepreneurship;Venture funding
相關資料：
Case Teaching Note, (BAB488), 8p, by Andrew Zacharakis, Steve Shafran
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