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商品編號： A00373 出版日期： 2020/11/27 作者姓名： Roy, Debjit 商品類別： Operations management 商品規格： 19p 再版日期： 地域： India 產業： Automotive industry 個案年度： -
商品敘述：
The Mahindra Truck and Bus Division (MTBD) is one of India''s leading auto industries. Commercial truck brands such as Tata and Ashok Leyland capture a significant portion of the market share. In the case, we discuss the challenges faced by new commercial vehicle (CV) players such as the MTBD in synchronising supply with demand. The case brings out the supply chain nuances associated with truck manufacturing business, especially from a new entrant''s perspective.
涵蓋領域：
Product launches;Strategy management;Logistics;Supply chain management
相關資料：
, (A00374), p, by Debjit Roy
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