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商品編號： 97A007 出版日期： 1997/09/22 作者姓名： Vandenbosch, Mark;Carter, Michael 商品類別： Marketing 商品規格： 17p 再版日期： 2002/02/25 地域： United States 產業： Electronic components;Test equipment 個案年度： 1995 - 1995
商品敘述：
A world leader in the design and volume production of complex, rigid, multilayer printed circuit boards must decide how to compete in a rapidly consolidating industry. Many of Praegitzer''s key competitors are growing rapidly and developing new skills that threaten Praegitzer''s position in the market.
涵蓋領域：
Marketing planning;Marketing strategy;Technology
相關資料：
Case Teaching Note, (897A07), 8p, by Mark Vandenbosch, Michael Carter
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