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商品編號： 91602 出版日期： 1991/11/01 作者姓名： Bleeke, Joel A.;Ernst, David 商品類別： Other 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
War stories about failed alliances make executives wary of forging new joint ventures. However, the strategic benefits of cross-border alliances are compelling. A study of 49 cross-border alliances found several patterns that have managerial implications. For example, alliances must be free to evolve as the environment changes and opportunities arise. Contrary to conventional wisdom, fifty-fifty ownership of joint ventures improves decision making, and most alliances end with one parent acquiring the venture.
涵蓋領域：
Corporate strategy;International business;Joint ventures;Partnerships
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