商品敘述：

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using compensation to motivate and incentivize employees to create commercially successful innovations. Thick culture motivates employees to innovate in unique ways that money cannot. Students analyze the ways in which Moog''s unique culture and current incentive systems successfully, and unsuccessfully, drive innovation, considering Moog''s specific challenge of commercializing and scaling innovations. Throughout the discussion, students will understand the ways in which incentivizing innovation is a structurally challenging problem within large companies. Incentivizing innovation differs from incentivizing other types of performance, and students should realize that money alone cannot drive innovation because of the challenges of measuring performance, especially given the long time horizons and the fact that innovation necessarily involves risk and uncertainty.

涵蓋領域：

Business growth;Collaboration and teams;Compensation and benefits;Creativity;Employee incentives;Entrepreneurship;Human resource management;Innovation;Inventions;Leadership;Organizational behavior;Organizational culture;Performance indicators;Personal productivity;Scaling entrepreneurial ventures;Strategy

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