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商品編號： 9-922-009 出版日期： 2021/07/26 作者姓名： Sebenius, James K.;Cook, Ben 商品類別： Other 商品規格： 13p 再版日期： 地域： 產業： 個案年度： 2018 - 2019
商品敘述：
Amazon''s failed bid for a second headquarters location ("HQ2") in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company''s project - which promised to bring billions of dollars in net new tax revenue and thousands of jobs to the city - initially enjoyed widespread support on the ground, alongside vocal advocacy from political elites at the state and local level. But after the proposal was announced, a relatively small cohort of passionate opponents organized to pressure a key set of lawmakers into opposing the deal, ultimately leading the company to withdraw its offer. Amazon''s HQ2 derailment at the hands of these well-organized activists, and its failure to mobilize its broad base of support in useful ways, mark a striking example of the potential pitfalls dealmakers face when negotiating large-scale projects in the public eye.
涵蓋領域：
Facilities;Negotiation strategies;Public opinion
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