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商品編號： 9-920-009 出版日期： 2019/08/01 作者姓名： Beshears, John;Thapar, Alpana;Tsimerinov, Boris 商品類別： Other 商品規格： 19p 再版日期： 2020/08/01 地域： Middle East 產業： Human resource services;Retail and consumer goods 個案年度： 2018 - 2018
商品敘述：
In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence with a luxury retail experience for customers. This case provides an opportunity to discuss the company''s plans for executing its strategy, especially when it comes to recruiting the right people and setting them up for success.
涵蓋領域：
Branding;Hiring and recruitment;Human resource management;Service management;Strategy
相關資料：
Case Teaching Note, (5-922-034), 17p, by John Beshears
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